Job Description:
•Responsible for day-to-day setup, monitoring, and optimization of mobile performance campaigns across multiple programmatic buying platforms
•Develop sound media buys to facilitate increase in sales and traffic for customers and negotiate best rates along with added value
•Review and evaluate all media buying invoices
•Identify innovative methods of media buying and planning
•Help build, plan and implement the overall digital marketing strategy with the team
•Manage and oversee various digital marketing channels
•Complete Website Analysis
•Develop, test, and refine communication strategies using multiple tools, including (but not limited to): email, social media, blogs, and forums
•Build marketing strategy and execute it through competitive and audience research
•Measure key KPIs and identify trends and insights in order to maximize ROI
•Prepare and manage the digital marketing budget
•Ensuring all platforms within the business communicate with each other to remove discrepancies
•Utilize campaign management tools to execute campaigns and improve performance
•Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
•Managing and optimizing CTAs, landing pages, and the lead generation forms
•Research competitors and provide suggestions for improvement
Work Experience:
•2-5 years in a Media role
To apply, please submit a resume to [email protected].
